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Chevrolet Beat (Spark)
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Orlando
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Cruze
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Volt
Chevrolet Europe is a Swiss-based firm that
sells the rebranded products of GM Daewoo.
Until 2005, Chevrolet Europe sold a few models,
mostly United States domestic market (USDM)
models modified to suit European regulations.
Among them were the Chevrolet Alero (which was a
rebadged Oldsmobile Alero) and the Chevrolet
Trans Sport (which was a Chevrolet Venture with
the front end of the Pontiac Trans Sport).
Among other models sold by Chevrolet Europe were
the Camaro, the Beretta, the Corvette, the
Blazer, and the TrailBlazer. The current
generation of North American-built Chevrolet
Impala V-8 sedans has also been available in
Europe in recent years, marketed as both large
family sedans and more economically-priced
alternatives to Jaguars and BMWs as high
performance executive cars.
It was in 2005 that all the mainstream models
from GM Daewoo were rebranded as Chevrolet in
Europe (The ownership of the SUV models in the
former Daewoo range had reverted to ownership of
Ssangyong by this time). However the Daewoo name
was retained in South Korea and Vietnam. In the
rest of the world, most Daewoo models have worn
the Chevrolet badge since 2003.
Exceptions include the use of the Suzuki badge
in the United States and Canada, the Pontiac
badge in Canada, the Holden badge in Australia
and New Zealand, and the Buick badge in China
for certain GM Daewoo models.The Corvette and
Cadillac is marketed in Europe through a
separate distribution channel operated by
Netherlands-based Kroymans Corporation
Group.Kroymans Corp is seeking court protection
from creditors.
Kroymans Corporation also sells Ford, Opel,
Nissan, Saab, Volvo and other brands in Germany,
the Netherlands and Belgium. Kroymans is going
to concentrate only on the importing,
distribution, marketing and car retail sales in
the Netherlands. Because the Chevrolet brand now
represents value-driven cars in Europe, the
Corvette name was made into a separate marque
for Europe and Japan.
